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Profile: 3 Ways To Use TikTok To Boost Your Employer Brand

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July 15, 2022
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It’s about being real, being authentic, and inspiring others to create because of it. So, depending on your target audience, TikTok may or may not be important for you. However, as we’ve seen with the "older" demographic recently embracing Instagram, we may see older demographics getting into TikTok in the coming years, so it may be beneficial to familiarize yourself with it now. Established artists such as Mariah Carey, Lizzo, and even Will Smith have used the platform successfully to connect with youth listeners.<p> </p><p> </p>
Chris Walker and Megan Bowen hosted another Demand Gen Live last night, breaking down the Refine Labs strategy for the community and talking about the more effective alternatives to buyer personas. Chris expanded on the dark funnel and connected that concept to splitting the funnel. Triana Mills, Creative Director at Refine Labs, joined us for another Back to Basics episode, this time on the topic of The Power of Creative in B2B Marketing. Triana and Chris answered questions about the advantages of using good creative in B2B and how marketers can better work with their creative team to drive more expansive tests and engaging creative.<p> </p><p> </p>
So what are the keys to getting a strong community off the ground? Today Chris is talking to Dave Gerhardt, founder of the DGMG community. Together they will compare and answer questions about how they were able to build two of the strongest communities in B2B. Marketers are lying to themselves and their sales teams.<p> </p><p> </p>
Howie Mandel posted a truly wild video on TikTok, and the people of the internet had some strong reactions to it. She also calls out the GOP for, in her eyes, making a "very convenient" connection between people of color and a change in society ... But she thinks it's time she and others begin to "shake things up" in politics -- no pun intended.<p> </p><p> </p>
It recommends books for every interest, even if it focuses mainly on specific genres. Similarly, Stacey McEwan (@stacebookspace) mocks common tropes and characteristics of the love interests in popular novels. She has a series of videos in which she encourages her husband to learn the common mannerisms of the love interests in books. Her other content consists of advertising her upcoming novel "Ledge," interacting with other BookTok creators and discussing books and book adaptations. Beyond the scarcity of opportunities to make money on TikTok, the app has given Keondra trouble in other ways. Meanwhile, Silicon Valley’s worship of the individualist entrepreneur has spilled over into mainstream work culture.<p> </p><p> </p>
Targeted at Gen Z TikTokers, the new service will reportedly help users connect to businesses seeking young employees, who can show off their skills with short video resumes. There are two ways to get your music on TikTok so users on the platform can use your sound in their videos. If you’re a Boost or Pro user, any music you upload through Amuse will be available on TikTok for the world to use in their videos! All you have to do is select the exact time you would like your song to start on TikTok . Feikes is a Senate staffer, and her videos cover every quirky and random thing you need to know as a staffer on the Hill. From keeping extra clothes and shoes in her office for spur of the moment Senate hearings to day-in-the-life vlogs at her office, she makes her important work exciting to watch.<p> </p><p> </p>
Post a resume video on TikTok, and "it has the chance to go viral, be shared, and possibly seen by people in the industry you’re targeting," Fennell said. Plus, you can connect with your dream company by using hashtags and relevant tags, he says. Nearly two years later, Skier has amassed 1.9 million followers . His tasting menu-style dishes, relaxed approach, and tattooed aesthetic set him apart from competitors on the platform and have landed him partnerships with brands like Hedley & Bennett, East Fork, and Made In. Needless to say, he no longer plans to seek another line cook gig. In the following interview, Skier shares his take on culinary school, his daily routine, and the key to staying relevant.<p> </p><p> </p>
TikTok is an entertainment platform that's powered by a community that's fueling culture. Creators on TikTok are redefining entertainment, from film to sports, to fashion, music, lifestyle, workplace, and more. With the rise of career and job-related creative content, TikTok believes there's an opportunity to bring more value to people's experience with TikTok by enhancing the utility of the platform as a channel for recruitment. Short, creative videos, combined with TikTok's easy-to-use, built-in creation tools have organically created new ways to discover talented candidates and career opportunities. This week on Demand Gen Live, Chris Walker and Megan Bowen broke down the difference between marketing sourced revenue and marketing influenced revenue, and which you should be focusing on.<p> </p><p> </p>
Chris was asked what would happen if marketers forgot about leads and demo requests and instead focused solely on qualified pipeline and revenue. He also shared his thoughts on how ABM is nothing new, and how he'd recommend it be implemented today in an organization especially given the common disconnect between marketing and sales targets. Chris dove further into the distinction between dark funnel and dark social, and shared the benefit of focusing on building your brand there as opposed to waiting for buyers to trigger an outbound action. Read more about <a href="https://shibleysmiles.com/start-making-money-on-tik-tok-as-a-beginner/" rel="dofollow">buy tiktok followers</a> here. Dave Gerhardt, Chief Brand Officer at Drift, joined Chris for another Demand Gen Expert Session, this time on the topic of "Marketing and Sales as One Team." Obviously, Marketing and Sales are quite different.

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